How to find your Google review link (and what to do with it)
Every business with a Google Business Profile has a short link that takes a customer straight to the "write a review" box — no searching for your business, no scrolling past the map. If you want more Google reviews, this link is the thing you need. Most owners have never looked for it.
Where it is
Google moves things around, so this is how it looks in October 2026:
- Sign in to the Google account that manages your business, then search Google for your business name. Your profile panel appears with management buttons along the top.
- Look for Ask for reviews (sometimes under a "Get more reviews" card). Click it.
- Google shows a short link, usually in the form
g.page/r/…/review, with buttons to copy it or share it by email or WhatsApp. Copy it.
On a phone, the same button is in the Google Maps app: open your business profile, tap Customers, then Reviews, then Get more reviews.
If you can't see any of these buttons, you are either signed in to the wrong Google account or the profile hasn't been verified yet. Verification has to happen first; Google won't take reviews for an unverified listing.
Test it before you use it
Open the link in a private browser window or on a phone that isn't signed in to your own account. You should land on your business with a star-rating box already open. If you're asked to sign in to Google first, that's normal — a Google account is required to leave any review, on any link, anywhere. It is not something a business can switch off.
The link doesn't expire and doesn't change when you edit your opening hours or photos. It only changes if the profile itself is recreated, so paste it somewhere once and forget about it.
Where to put it
Anywhere a happy customer is already looking: the bottom of an invoice or quote, your email signature, a WhatsApp message after a job, a small sign at the counter. The further the customer has to travel to reach the review box, the fewer get there, so a link that opens the box directly beats "search for us on Google" every time.
For businesses whose staff meet customers in person, the shortest route of all is an NFC card. The customer taps their phone on it and the review page opens; nothing to type and nothing to find. If you use a TapReceipt review card, this link is the only thing you need to set up: paste it into your account once and every card you hold points to it. You can change it any time in Settings.
Two things not to do
Don't shorten it again with a third-party link shortener; Google's own short link is already short and customers trust the g.page address. And don't put the link only on the one page a customer sees when something has gone wrong. The right moment to ask is when the job is done and the customer is pleased — which is exactly why asking in person, at the end of the visit, works.